Monday, March 26, 2012

Fare 2013: CEB wins best airline website in Digital Filipino Web Awards 2013

Promo Fare 2013: Holds P1 sale for Cebu hub, select routes

The Philippines’ largest national flag carrier, Cebu Pacific (PSE:CEB) bested other airlines in the Digital Filipino Web Awards recently, when it was recognized as this year’s winner for the airline category.

The Digital Filipino Web Awards showcases Filipino-owned companies which have the best web presence in terms of their 1) website, 2) e-commerce engine, 3) online marketing and 4) social networking sites (SNS) engagement. The Digital Filipino group tracks and monitors these websites using metrics and measurable output to decide on the winners.

Criteria for this award are: search engine and social media visibility (40%), website traffic and stickiness (40%), and technical performance (20%).

“We are very happy to be recognized by the Digital Filipino for our online efforts, since Cebu Pacific has remained at the forefront of innovative marketing and e-commerce in the Philippines. Our passengers can look forward to even more convenient features on and more prizes to be given away on our official Facebook and Twitter pages,” said CEB VP for Marketing and Distribution Candice Iyog.

“We also encourage everyone to join the CEB Club, which was relaunched last year. It is very convenient for passengers who book CEB tickets often since they will get to manage their bookings, track flights and receive early alerts on seat sales,” she added.

CEB Club members can store guest details, especially if they keep booking for family and friends, and payment details for a faster booking process. They can also view and print itinerary receipt, do web check-in and print a boarding pass, change or cancel bookings, add baggage allowance or travel insurance, and check flight status, among others. Passengers may register at

CEB was the first to introduce e-ticketing, web check-in, self check-in, Lite Fares and seat selection in the Philippines. Last year, CEB also partnered with for easy hotel booking through the CEB website. CEB also introduced a payment center option that allows guests to book online and pay via partner banks.

For bookings and inquiries, guests can go to, or call the reservation hotlines (02) 7020-888 or (032) 230-8888. The latest seat sales and promos can also be found on CEB’s official Twitter and Facebook pages.- Cebu Pacific Promo Fare 2013

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